Artist in Action
facebook canvas
In collaboration with Sam Edelman, Refinery29 created a mobile-only Facebook experience showcasing two female artists and their creative process. Inspired by each artist’s personal style and work, the narrative-driven canvas experience follows a cinematic theme. The design established a clear storyline within the brand new Facebook medium while simultaneously displayed sponsored products in an engaging manner.
Opener & Talent Intro
Scene 1 & Interview Quote
Product Grid & Endpage
Watch the full story here
Client:
Sam Edelman
Role:
Design & Animation
Editor:
Sara Sowell
Art Direction:
Florencia Rolandelli
Producer:
Whitney Husnik
Talent:
Kate Hush