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Artist in Action NY

Artist in Action

facebook canvas

In collaboration with Sam Edelman, Refinery29 created a mobile-only Facebook experience showcasing two female artists and their creative process. Inspired by each artist’s personal style and work, the narrative-driven canvas experience follows a cinematic theme. The design established a clear storyline within the brand new Facebook medium while simultaneously displayed sponsored products in an engaging manner. 

Opener & Talent Intro

Scene 1 & Interview Quote

Product Grid & Endpage

Watch the full story here

Client: Sam Edelman
Role: Design & Animation
Editor: Sara Sowell
Art Direction: Florencia Rolandelli
Producer: Whitney Husnik
Talent: Kate Hush