Evelyn Zhang
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Shady

 

Shady

Series Branding

Shady is Refinery29’s new docuseries that explores the dark side of beauty industry. The typography references the letterforms of traditional beauty branding and the idea of shadows and hidden dimensions.

 
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Logo animation

Shady_ColorPalette.jpg

Series color palette

Shady_Numbers.png

series Custom numericals

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Type Application

Shady_EP01_HeadlineAnimation.gif

Headline Animation

01_16x9_LowerThird_OneLine.gif

one line lower third

02_16x9_LowerThird_TwoLine.gif

Two line lower third

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Instagram template

Role: Design & Animation
Producer: Jacki Huntington
Art Direction: Ly Ngo