Evelyn Zhang

Free Style


Free Style

Series Branding

Free Style is a branded video series hosted by Refinery29 fashion editor Alyssa Coscarelli. Each episode showcases two expressive, everyday outfits that can be achieved with one fashion item. The typeface is customized and loosely based on Refinery29’s brand font, Brown. The untethered, airy letterform and floating motion symbolize the unlimited possibilities to an expressive outfit. 


Logo Animation


Custom Type

full Canvas

Tip 2


Tip 3

Tip 1



Type application

Role: Design & Animation
video Art Direction: Cassidy Turner
Producer: Kevin Kushner
Editor (Target): Dylan Demastri
Editor (Clarks): Grant Sponable
Talent: Alyssa Coscarelli