Evelyn Zhang

Artist in Action NY


Artist in Action

facebook canvas

In collaboration with Sam Edelman, Refinery29 created a mobile-only Facebook experience showcasing two female artists and their creative process. Inspired by each artist’s personal style and work, the narrative-driven canvas experience follows a cinematic theme. The 80s cinematic design establishes a clear storyline within the brand new Facebook medium and displayed sponsored products in an engaging manner. 


Opener and talent intro

Scene 1 & interview quote

product grid & endpage

Watch the full story here

Client: Sam Edelman
Role: Design & Animation
Editor: Sara Sowell
Art Direction: Florencia Rolandelli
Producer: Whitney Husnik
Talent: Kate Hush