Evelyn Zhang
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After After Party

 

After After Party

Series Branding

After After Party is a daily late night talk show produced by Refinery29 for Facebook Watch. Inspired by the heavy, bold types often found in infomercials and cable news graphics, the branding is low-fi chic with a twist. Type treatment and logo plays around with the different dimensions and perspective, a nod to the tipsy, disoriented state after the after party.

The entire branding includes key art, logo endpage, lower thirds, transitions, news headline treatment, and title cards design. All provided in toolkit form that allows editors to efficiently create graphics. Outside of episodic graphics, branding is also being applied to out-of-home ads, Facebook interactive assets, and internal promos. 

 
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Logo Design & Animation

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Key Art

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Color palette

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Series Type

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Lower Third

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Transition + Segment Title Card

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Sketch Transition

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News Headline

Watch After After Party here.

Role: Design, Animation, Art Direction
Executive Producer: Julie Miller
Post Production Head: Stacy Scripter
Photographer: Nicholas Keros
Photo Retouch: Megan Madden
Episodic Graphics: Alex Gilbeaux
Talent: Sonia Denis